Scaling Strategy
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Business Challenge
A mid-stage European fintech company specializing in digital payments and SME lending, with a strong presence in its home market, sought to expand into two new European markets while improving operational efficiency and customer acquisition.
The fintech company faced growth limitations due to market saturation in its home country, coupled with inefficiencies in its operational processes and underperforming digital acquisition channels. Additionally, the company was under pressure to achieve profitability within 12 months to secure its next funding round, necessitating a strategic approach to market expansion, operational streamlining, and customer growth.
| Key Outcome | Result |
|---|---|
| Market Expansion | Successfully entered 2 new European markets within 6 months |
| Customer Acquisition | Increased by 19% within the first 9 months post-launch |
| Profitability | Achieved €17 million in profit in the first year, exceeding projections by 22% |
| Operational Efficiency | Reduced operational costs by 18% through automation and process redesign |
| Time-to-Market | Decreased by 30% through agile workflows and streamlined operations |
We executed a three-phase strategy: First, we developed a tailored market entry plan using deep local research and regulatory alignment. Next, we optimized operations by centralizing data, automating key processes, and streamlining workflows. Finally, we accelerated customer acquisition through targeted digital campaigns, strategic partnerships, and referral programs—all designed to scale efficiently while controlling costs.
Client
EMEA Fintech
Date
18 November 2024
Category
Scaling Strategy
Location
Europe