The consulting partner implemented a digital transformation strategy focused on enhancing customer engagement and optimizing the eCommerce experience. This included deploying AI-powered chatbots across digital channels to automate customer support, reduce service costs, and provide real-time assistance in multiple languages. Simultaneously, the team introduced advanced personalization tools, AI-driven A/B testing, and real-time analytics to improve product discovery, streamline the checkout process, and increase conversion rates. Together, these initiatives created a seamless, data-driven online experience that significantly improved operational efficiency and customer satisfaction.